Moderator: Hilda Gan, Founder and Chief People Officer of People Bright Consulting and Chair of GroYourBiz Markham/Richmond Hill
Speaker: Kate Hodgson, Founder of 9 to 5 Narrative
Stories have a way to affect people emotionally. In business, a strong ‘Founders Story’ can move and inspire others in ways that numbers cannot. Learn how to structure you past experiences that have shaped who-you-are and what-you-do into a compelling story. Identify those pivotal moments in your life that have led you to where you are today. Share the passion and drive behind your business in a way that inspires others, builds brand loyalty, and captures the attention of potential clients. When you convey the story of your own journey, you gain the confidence and clarity of direction from which you can build your social media strategy, website copy, and network pitches.
In this workshop, we’ll look at how to use narrative structure to connect different life experiences into a compelling ‘Founders Story’, the essential ingredients that go into creating a compelling story, and tips and techniques to becoming a master storyteller.
