Moderator: Angelica Mirza, MIRZA Global Search
Speaker: Kelly Lovell, Youth Mobilizer & CEO of Lovell Corporation
Engaging youth is no longer optional. In less than 2 years they will have the most spending power of any generation and are set to make up 75% of the global workforce by 2025. The key to effectively engaging the youth market is simple: bring one of them into your boardroom.
WHY CARE?
- The recession made youth skeptical of you.
- Only 1% of them say that a compelling ad would make them trust a brand more.
- 91% of them expect to stay in a job for less than three years.
INSIGHT FROM THE SOURCE
- Born of the cusp of the Millennial and Generation Z shift, Kelly Lovell resonates with both demographics.
- With 98% of millennials valuing the opinion of their peer over a company, Kelly’s peer perspective is crucial.
ACCLAIMED YOUTH MOBILIZER
- Kelly holds 14 awards for her expertise in bridging the gap to youth markets.
- Honoured by Her Majesty, Queen Elizabeth II in 2016 for international recognition.
