Moderator: Leann Hackman-Carty, CEO of Economic Developers Alberta, and Managing Director of GroYourBiz Alberta
Take part in this journey to discover sales and marketing strategies from 3 experts:
- Chala Dincoy, CEO & Founder of The Repositioning Expert“Be The Obvious Choice: Your Secret Weapon to Opening the Decision Marker’s Door and to Closing More Sales”
- Discover the single reason why most marketing investments don’t work
- Top 5 mistakes you might be making in your marketing…that keeps you losing at least 1/2 of what you could be earning on the table
- Why despite following formulas and steps, most marketing efforts still don’t strike a chord with the decision maker
- 4 steps that you can take right now to make these shifts in your business
- Laural Carr, Owner & Creative Director of Impagination Inc“How to Find Your Next Best Client, 10 Tips to Save Time, Money and Grow Your Business Fast”
- Learn 10 tried and true techniques to assess your target clients’ risk and reward profile so you can position your offer and get to market quicker
- Be clear, focused and confident about why your best clients love working with you and how to target your next best client
- know what you need to build a targeted marketing strategy
- Marte Belisle, President of SommEvents“Build Your Business with Client Retention and Referral Strategies for “Good” Profits”
- Differentiate your business from your competitor
- Know your WOW factor
- Always ask the Ultimate Question in your surveys
- Track and monitor responses to the Ultimate Question
- Utilize your promoters as part of your sales strategy
