Moderator: Sandra Horton, Co-Founder Tri-Cities Women’s Collaborative Hub, GroYourBiz Tri-Cities Chair
Panelists:
- Athena Taddei, President & CEO of Little Fish Big Pond Inc.“Grow or Die—Finding and Applying Suitable Growth Strategies”
- Gain knowledge and understanding of well-respected business practices, and the confidence needed to navigate business wisely through sustained and increased business growth.
- Marla Kott, CEO of Imprint Plus “Implementing a Strategic Plan”
- Sarah Scott, Publisher of Barlow Books “Can a Book Grow Your Business?”
- A book can potentially get you into the media and increase your sales, but only if you know how to write one effectively. It starts with strategy. This presentation will start by showing you what you have to do before you start writing a book. I will review the five key questions of publishing: What is your book about? What are you saying? Why you? Who is your target market? Why are you doing this? Once you answer these questions, you will be in a stronger position to write a book that will increase your sales. You will also be able to create a cover that sells your book, instead of confusing the reader. Finally, this presentation will show you what your options are when it comes time to publish – and the pros and cons of each one.
